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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

The content strategy has relatively the new type of the discipline in the digital marketing. What does this mean for SEOs and content strategy? The upside to crowdsourcing content is genuine and huge: Every contributor becomes incentivized to push your content and brand around the social web. The main focus has Web is still in pretty bad shape. The second edition (2012) updates this with new case studies, examples and more. Dan, as I understand it, a “content strategy” is an approach to Web development where you focus on the information the customer needs to successfully achieve the various tasks they must (or may) do with you. If Steve Jobs was the unofficial face of technology, then Kristina Halvorson is the undisputed leader of content strategy. Content, besides being the sole reason for a website's existence, forms the root of all decisions about a website's form and purpose. When it comes to creating great content for the web, there are a number of factors and essentials to include in your strategy. Kristina Halvorson's book quickly became the go-to source when it came out 2009. Content strategy is one of the hot buzzwords in the web design world today. I'm a strange mixture of designer, writer, editor, IA, project manager and techie. New course: Content strategy for the web. Looking forward to running a new course for the Publishing Training Centre later this year. You're a web professional: a designer, developer, information architect, or strategist. We caught up with Kristina Halvorson, perhaps the best-known person in the field, after her talk at An Event Apart, and recorded this interview. Because of, the content strategy must create the content which will resonate ever more that are strongly built their customer relationship.